Welcome to our first collection! We started designing this over a year ago, but the patterns are timeless and won't feel dated. Neither will the color twists we've added to each pattern.
But what took so long to complete this collection?
If you've followed along on Instagram you know we've been working on Folktails for two years now. And while "pivot" was the word of 2020, I pivoted so many times I was turning in circles.
When you want to do something that is unique sourcing the materials, creating the designs, and testing the durability takes a lot of time. And everything had to be ethically sourced from North American companies.
You'll notice each product has a transparent list of the materials used and where they were sourced from – something that is very important to us at Folktails.
Here are the four designs we created for our first launch: