Handmade
Just For You

Our Story

We believe there is a better way to make pet gear. One where the supply chain supports fellow small/ethical businesses and our local communities. And you know who made your gear.

Every single one of our products is developed, designed, hand-cut and made from scratch in our sunny little studio by me, Rebecca – with supervision from my cat & dog 'Office Managers' of course.

Archie the gray mini schnauzer wears a 3 piece bow and sunglasses

Staying Small

All of our materials are sourced from fellow small businesses and ethical manufacturers in North America. (Read more about our Signature Materials here). This directly benefits our community and keeps our carbon footprint lower.

Then, all of our products are made, in-house, in our sunny little studio in the USA – a warm & creative environment where we make your gear with an attention to detail and quality that factory production can't replicate.

Leopard print fabric swatch

Recycle & Rewear

All of our packaging is curbside recyclable and contains no plastic. Our fabrics are printed on sustainably sourced natural fabrics with eco-friendly water-based inks and we repurpose most of our scraps (Like our 3-Piece Bows).

In the rare cases that we do chose manufactured materials, it was because they out-performed a natural material and are meant to last a lifetime with our Repair / Recycle program.

Stack of patterned cat collars on cream background.

Transparency

We calculated our prices for affordability without compromising on our other goals like financial stability, eco-conscious practices, and supporting other small businesses.

We’re hoping our community will support the value and hard work that goes into designing and making our unique pieces.

About Me

Folktails is inspired by my love for showing my pets’ personalities through style and a frustration with inter-brand competition causing unsustainable manufacturing practices in order to compete (I get it, but we must do better).

That's why I took two years to develop Folktails – so I could make gear pets can live and play in everyday, for people who care.

Cork tags with the letter F for Folktails

Brand Goals

We’re style conscious (OK, our furbaby is dressed better than us), but also concerned about our planet, and know it’s vital to support local manufacturing and small businesses.

This is a fashion brand that makes effortlessly chic pet accessories you can mix n’ match for seasons to come.

Slow Down with Us

'Slow fashion' models have grown in human apparel, but less so in the pet industry. Eco materials aren't enough when the manufacturing process exploits people. Our transparent process supports the small business & pet lover communities.

We always do the best we can...unlike Clementine 🐈‍⬛ who usually just delivers the bare minimum.